Terms of Service
Last updated: 9 October 2026
1. Agreement
These terms govern your use of Adlytica, provided by VirtusNova S.L., Barcelona, Spain. By creating an account or using the service you accept them. If you use Adlytica for a company, you confirm you may bind that company.
2. The service
Adlytica connects to Meta Ads, Google Ads and Google Analytics 4 through their official APIs to analyse performance, score campaigns, generate recommendations and, when you choose, create or change campaigns on your behalf.
3. Your accounts and permissions
- You must be at least 18 and provide accurate information.
- You confirm you are authorised to connect each ad account and analytics property.
- You keep your credentials secure and are responsible for activity under your account.
- You remain responsible for your ads complying with Meta's and Google's advertising policies.
4. Changes to your ad accounts
Adlytica only changes your ad accounts when you approve a specific change, or when you enable automation within limits you set. Every change is shown before it is sent and recorded in an audit log. Recommendations are suggestions; you decide whether to apply them.
5. Pilot and plans
During the private pilot the service is provided free of charge and may change. Paid plans, prices and billing terms will be shown before you subscribe. Subscriptions renew monthly and can be cancelled at any time, effective at the end of the billing period. Statutory consumer rights are not affected.
6. Acceptable use
Do not break the law, infringe others' rights, attempt unauthorised access, interfere with the service, or resell it without our written permission.
7. Your data and our IP
You own your data. You grant us the rights needed to process it to provide the service, as described in the Privacy Policy. We own the Adlytica software, design and brand.
8. No guarantee of results
Advertising results depend on many factors outside our control, including platform delivery systems. We provide the service with reasonable skill and care, but we do not guarantee any particular performance from following recommendations.
9. Liability
To the extent permitted by law, we are not liable for indirect or consequential losses, lost profits or advertising spend, and our total liability in any 12 months is limited to the fees you paid in that period. Nothing limits liability that cannot be limited by law.
10. Suspension and termination
You can close your account at any time. We may suspend or end access for serious or repeated breach of these terms, or if a platform revokes access. On termination we delete your data as described in the Privacy Policy.
11. Changes
We may update these terms and will notify account holders of material changes in advance by email.
12. Law and jurisdiction
These terms are governed by Spanish law. Courts of Barcelona have jurisdiction, without prejudice to mandatory consumer protections.